A Manila original
Cheezymada
The beloved ensaymada, the BreadTalk way — soft, buttery, and buried under a snowfall of cheese.
Our story
It started with an artist and an oven.
In 2000, Singaporean entrepreneur George Quek — an artist by training — decided bread deserved the boutique treatment. He gave every bun a witty name, because each bread has its own story to tell, and put the bakers behind glass so you could watch the stories rise. He called it BreadTalk: bread with a lifestyle.
The timeline
From Bugis Junction to your barangay
Twenty-five years, one tray at a time.
2000 — A bakery like no other
George Quek opens the first BreadTalk at Bugis Junction, Singapore — the world meets the boutique bakery, where every bread has a story to tell.
2003 — The world wants in
BreadTalk lists on the Singapore Exchange and opens its first overseas store in Jakarta. The Flosss® begins its journey to 250 million buns sold.
2004 — Manila says hello
BreadTalk Philippines opens its first store at Glorietta 4, Ayala Center Makati — tongs, trays, open kitchen and all.
2013 — A new generation
The fourth-generation store concept arrives: oak textures, the Island Bar chef's table, and over 50 new bakes developed by international Master Chefs.
Today — 100+ stores nationwide
From Baguio to Zamboanga, BreadTalk bakes fresh daily in over 100 Philippine stores — and delivers through GrabFood and foodpanda.
The ritual
Tray. Tongs. Make your day.
No counters between you and the bread. Since day one, BreadTalk has been self-serve — a small ceremony we've repeated millions of times.
Grab a tray & tongs
The BreadTalk handshake. Every visit starts the same way — armed and ready.
Pick from the open racks
Take your time. Watch the kitchen work behind glass while you choose your story.
Pay at the counter
We'll bag it, you'll smell it all the way home. Make your day.
What we knead by
Three things we never skimp on
Choicest Natural Ingredients
Premium ingredients handpicked from around the world — Japanese-milled flour, pure New Zealand butter — prepared from their raw state in our Central Kitchen.
Craftsmanship
Perfect harmony among textures, flavours and ingredients — every recipe is a Master Chef's personal take on classic simplicity.
Wholesome Goodness
Every bite's a joy. We keep creating products that bring an abundance of joy and goodness to your day.
Made in Manila
Some stories could only start here
Since 2004 we haven't just baked the classics — we've written a few chapters of our own.
Only in the PhilippinesSisig Bun
Sizzling sisig, tucked into a pillowy bun. Invented here, baked here, found nowhere else in the BreadTalk world.
The bigger table
Part of a well-fed family
BreadTalk Group runs 400+ BreadTalk stores across 15+ markets — alongside Toast Box, Food Republic, and the Din Tai Fung franchise in Singapore. Dinner conversation is never boring.
- BreadTalk stores worldwide
- 400+
- Markets and counting
- 15+
- Sister brands at the table
- 3